Developing a Fundraising Video for Nonprofits

Learn how to make a compelling fundraising video for your nonprofit.

Introduction

• Developing a fundraising video

1. Developing the Story

• Making people care
• Choosing your numbers and embracing your limitations
• Defining your story
• Defining your audience
• Discovering your resources

2. Writing the Script

• Building your script
• Capturing your audience
• Keeping the audience’s attention
• What is going to make the most impact
• The call to action

3. Planning to Produce

• Plan of attack: Production
• Produce
• Syndication
• The residual value of your video