Developing a Competitive Strategy

Global strategy expert and author Anil Gupta provides a primer on competitive strategy: being faster, better, and cheaper than the competitors in your market.

Introduction

• How do you stack up against your competitors?

1. What Is Your Competitive Advantage?

• Competitive advantage is always relative
• Competing through disruption
• Competitive advantage is never permanent
• The two faces of competitive advantage

2. Sources of Onstage Advantage

• Understanding industry dynamics
• Managing complementors
• Deep customer alignment
• Focus on the entire purchase-and-consumption cycle

3. Sources of Backstage Advantage

• Superior value-chain architecture
• Relationship advantage
• Competing through innovation
• Scale and scope advantages
• Finding your alpha

Conclusion

• From strategy to action