YoVDO

Determining Market Size for Your Product or Service

Offered By: LinkedIn Learning

Tags

Market Research Courses Financial Planning Courses Market Segmentation Courses

Course Description

Overview

Explore the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

Syllabus

Introduction
  • What is market sizing?
1. The Market Funnel Framework
  • Understanding the market funnel framework
2. Defining a Market
  • How broadly should you define your market?
  • Methods for defining your market
  • Skincare market case study: Market definition
3. Sizing a Market
  • TAM, SAM, and SOM
  • How investors view your business
  • Skincare market case study: Market size
4. How to Define and Size Your Market in Action
  • How to define and size your market using the worksheets

Taught by

EntrepreneurNOW

Related Courses

Technology Entrepreneurship
Independent Introduction au marketing
HEC Montréal via Independent Innovación y Emprendimiento
Universidad Europea de Madrid via Miríadax Marketing for Non-Marketers
The University of British Columbia via edX Starting a Business 3: Customers and Competitors
University of Leeds via FutureLearn