Determining Market Size for Your Product or Service

Explore the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

Introduction

• What is market sizing?

1. The Market Funnel Framework

• Understanding the market funnel framework

2. Defining a Market

• How broadly should you define your market?
• Methods for defining your market
• Skincare market case study: Market definition

3. Sizing a Market

• TAM, SAM, and SOM
• How investors view your business
• Skincare market case study: Market size

4. How to Define and Size Your Market in Action

• How to define and size your market using the worksheets