Determining Market Size for Your Product or Service

Offered By: LinkedIn Learning

Course Description

Overview

Explore the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

Syllabus

Introduction

What is market sizing?

1. The Market Funnel Framework

Understanding the market funnel framework

2. Defining a Market

How broadly should you define your market?
Methods for defining your market
Skincare market case study: Market definition

3. Sizing a Market

TAM, SAM, and SOM
How investors view your business
Skincare market case study: Market size

4. How to Define and Size Your Market in Action

How to define and size your market using the worksheets

Taught by

EntrepreneurNOW

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