Designing a Channel Ident

Learn how to use After Effects to create an ident—a short promo video for a channel or network—complete with a 3D logo, animated text, particles, and more.

Introduction

• Bringing a logo to life
• Using the exercise files
• Case study: The Zoom channel
• The brief

1. Import

• Preparing the artwork
• Importing assets

2. Animation

• Creating a basic transition
• Bouncing the logo
• Animating a camera
• Extruding the logo
• Lighting the scene
• Adding secondary animation

3. Particles

• Introduction to particles
• Setting up a 3D particle system

4. Titles

• Converting artwork to live text
• Per-character text animation

5. Shadows

• Adding 3D shadows
• Casting shadow from the particles

6. Finalize

• Adding motion blur
• Rendering

Conclusion

• Next steps