Design Thinking: Venture Design

Discover the key principles of venture design and discover the tremendous advantages it brings to entrepreneurial efforts, both within startups and major multinationals.

Introduction

• Welcome
• About this course

1. Design, Entrepreneurship, and the Innovation Imperative

• The role of design in entrepreneurship
• Venture design in action
• Succeeding with transient advantage
• Aligning innovation to growth strategy
• Principles of venture design

2. Independence

• Exploring uncharted territory: Pfizer
• Grant and defend autonomy

3. Collaboration

• Teaching with the teacher: Kidaptive
• Drive continuous engagement
• Now try this: Intimate design

4. Speed

• Finish before you start: Sensel
• Prioritize progress over process
• Now try this: Impatient design

5. Focus

• Necessary and sufficient: New Matter
• Design the impact, not the product

Conclusion

• Wrap up and next steps