Design Thinking: Testing and Refining

Master the testing phase of the design thinking process by exploring testing purposes, categories, and methods. Find out how to use testing to learn about the user experience and apply feedback.

Introduction

• What is design thinking?

1. Testing and Refining

• Introduction to test and refine
• Why we test
• What we test
• How we test to refine
• Refining framework
• Discovery refinement phases within agile
• Challenge
• Solution

2. Testing Methods

• User studies
• Usability testing
• Remote or in-person
• Moderated or un-moderated
• What about AB, multi-variate, multi-arm bandit, oh my!

3. Deciding What Type of Testing

• Learn how to decide
• Testing to discover
• Testing to learn
• Testing to improve
• Testing to innovate

4. Test and In this video, learn NOT Win

• The testing mentality trap
• The testing velocity delimma
• Evolving from a winner takes all mentality
• Conversion and conver$ion

5. Balancing Velocity and Learning

• Learning loop
• Quick wins
• Learning quickly
• Qualititative

Conclusion

• Putting it all together