Design Thinking: Implementing the Process

Get a practical guide to implementing design thinking in your organization: who to involve, what activities to perform, and how to prototype better products.

Introduction

• Applying design thinking
• The focus of solving user problems

1. Assembling a Team

• Who should be involved?
• Get commitment to attend and participate
• Find a location and gather supplies

2. Finding the Right Problem to Solve

• Identify the pain points: Watch real users
• Experience mapping: Show the customer journey
• Extracting the pain points
• Pain points to goals

3. Coming Up with Good Ideas

• Personas: An idea everyone can get behind
• Don't build your first idea: Ideate
• Scenarios: How will your idea be used

4. Testing Your Ideas with Real Customers

• Paper prototypes: The fastest way to test your ideas
• Usability testing: Show your prototypes to customers
• Iterate: Make changes based on what you learn

5. Planning Your Development Work

• Planning is the missing link
• Creating a story map
• Minimum usable product

6. What Design Thinking Gives You

• Design thinking isn't a magic process
• Design thinking isn't just for design agencies
• Design thinking gives you confidence

Conclusion

• Additional resources to support your design thinking process