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Design Thinking: Customer Experience

Offered By: LinkedIn Learning

Tags

Design Thinking Courses Customer Experience Courses

Course Description

Overview

Learn what customer experience is, why it's important, and how it can be used to build strong and meaningful customer relationships.

Syllabus

Introduction
  • Welcome
  • About this course
1. The Customer Experience Context
  • The age of the customer
  • What is customer experience?
  • Relationships as a customer experience strategy
2. The Layers of Customer Experience
  • The four components of customer experience
  • Archetypes
  • Activities
  • Interactions and principles
3. Customer Experience at Work
  • Strengthening customer relationships
  • Airbnb: A strong customer relationship
Conclusion
  • Recap and next steps

Taught by

Geoffrey Schwartz and frog

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