Design Psychology: Master the Art and Science of UX Design

Offered By: LinkedIn Learning

Tags

Psychology Courses Cognitive Psychology Courses User Experience Design Courses Cognitive Biases Courses

Course Description

Overview

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Learn how to ethically leverage psychology to create better user experiences and bring more revenue to your clients.

Syllabus

Introduction

Introduction to design psychology

1. Design Psychology

Types of psychology
ROI of design psychology

2. The Human Brain

Two processing models
Cognitive overload
Cognitive biases

3. Directing Attention

Attention is limited
Distractions everywhere

4. Understanding Vision Systems

How people see the world
Gestalt psychology
Banner blindness
Reading is hard

5. Supporting Memory Limitations

Different types of memory
Supporting memory

6. Influence of Emotions

Emotional decision-making
Mood influences
Emotions and persuasion

7. Ethics of Design Psychology

Using ethical nudges
Deceiving patterns
Benefits of ethical design
T.A.R.E.S. test
Ethical guidelines

Conclusion

Next steps and resources

Taught by

Tiziana d'Agostino and Madecraft

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