Design a High-Impact Sell Sheet

Learn how to design a high-impact, eye-catching sales sheet that sells your products and services in just one page.

Introduction

• Welcome

1. Developing Your Content

• What is a sell sheet?
• Three types of sell sheets defined
• Define your audience
• Define your core purpose
• Identify your key differentiators
• Let your goals guide your content
• Define your call to action
• Challenge: The content worksheet
• Solution: The content worksheet

2. Laying Out Your Content

• Organize your content
• Using data to tell your best story
• Let your brand guide you
• Make what you're selling the star
• Why visuals should take center stage
• Where to place the call to action
• Lay out the content in illustrator

3. Wireframing Your Design

• Why custom visuals are key
• Using photography
• How iconography impacts your audience
• Choose colors that send a message
• Develop a hierarchy for your fonts
• Challenge: Wireframe your design

4. Designing Your Sell Sheet

• Visualize data in Illustrator
• Add in iconography
• Add photos
• Add illustrations
• Finalize your design

Conclusion

• Next steps