YoVDO

Defining and Segmenting Competition

Offered By: LinkedIn Learning

Tags

Market Research Courses Business Strategy Courses Competitive Analysis Courses Market Segmentation Courses

Course Description

Overview

Competitors are a sign of a thriving market. Learn strategies for identifying and evaluating competitors to discover where opportunities lie to fill gaps in the marketplace.

Syllabus

Introduction
  • What it means to define and segment competition
1. Defining and Segmenting Competition
  • Handling indirect competition
  • Understanding wallet share
  • Creating a competitive binder
  • Competition: You must have some
  • Too much competition?
  • Nutrition bar market case study
2. Defining and Segmenting Your Competition in Action
  • Defining and segmenting your competition in action

Taught by

EntrepreneurNOW

Related Courses

Technology Entrepreneurship
Independent Introduction au marketing
HEC Montréal via Independent Innovación y Emprendimiento
Universidad Europea de Madrid via Miríadax Marketing for Non-Marketers
The University of British Columbia via edX Starting a Business 3: Customers and Competitors
University of Leeds via FutureLearn