Defining and Segmenting Competition

Offered By: LinkedIn Learning

Course Description

Overview

Competitors are a sign of a thriving market. Learn strategies for identifying and evaluating competitors to discover where opportunities lie to fill gaps in the marketplace.

Syllabus

Introduction

What it means to define and segment competition

1. Defining and Segmenting Competition

Handling indirect competition
Understanding wallet share
Creating a competitive binder
Competition: You must have some
Too much competition?
Nutrition bar market case study

2. Defining and Segmenting Your Competition in Action

Defining and segmenting your competition in action

Taught by

EntrepreneurNOW

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