Defining and Segmenting Competition
Offered By: LinkedIn Learning
Course Description
Overview
Competitors are a sign of a thriving market. Learn strategies for identifying and evaluating competitors to discover where opportunities lie to fill gaps in the marketplace.
Syllabus
Introduction
- What it means to define and segment competition
- Handling indirect competition
- Understanding wallet share
- Creating a competitive binder
- Competition: You must have some
- Too much competition?
- Nutrition bar market case study
- Defining and segmenting your competition in action
Taught by
EntrepreneurNOW
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