Data Ethics: Watching Out for Data Misuse

Find out how data ethics may impact data misuse, accuracy, and data models and how you can discuss these issues in a way that's both meaningful and productive.

Introduction

• Data accuracy and misuse

1. Thinking about Ethics

• What are your ethical duties?
• Do the ends justify the means?
• How to be a virtuous organization
• Create an ethical contract

2. Data Misuse

• Data misuse
• When your customer misuses the data
• Is it ethical to micro-target?
• Can you exploit human needs?
• How to ethically engage your customer
• Should you promote democracy?

3. Accuracy

• What does it mean to be accurate?
• Should you present the truth?
• What to do with fake news
• What to do if your customer spreads propaganda
• The danger of too much accuracy

4. Data Models

• What are data models?
• Your customer could game the system

Conclusion

• Next steps