Data-Driven Product Research and Design

Get a hands-on look at the process and tools you'll need to conduct data-driven research and design for a modern product team with tech expert Shanae Chapman.

Introduction

• Integrate data into product research and design

1. Planning Your Roadmap

• Identifying questions for research and design
• Gathering priorities from stakeholders
• Identify barriers to usability, accessibility, and inclusion
• Visualizing your roadmap

2. Product Analytics Discovery

• Integrating data analytics discovery to learn user behavior
• Using Heap for product analytics discovery
• Using Pendo for product analytics discovery

3. Customer Discovery

• Selecting the right research method
• Inclusive participant criteria and recruiting
• Survey design basics
• Interview basics
• Incentives and scheduling

4. Design Discovery

• FigJam brainwriting
• FigJam for journey mapping
• FigJam for design studio
• FigJam for card sorting
• Creating wireframes in Figma
• Inclusive design practices

5. Generative and Evaluative Testing

• Generative testing
• Evaluative testing

6. Reporting and Communication

• Synthesizing data
• Knowledge sharing

Conclusion

• Taking data, research, and design further