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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (getAbstract Summary)

Offered By: LinkedIn Learning

Tags

Digital Marketing Courses Artificial Intelligence Courses Data Analytics Courses Customer Engagement Courses

Course Description

Overview

Learn how technology can support marketing in the digital era, in this audio-only summary of the popular book by Tom Chavez, Vivek Vaidya, and Chris O’Hara.

Syllabus

1. Data Driven
  • Core principles of data-driven marketing
  • Understanding and implementing data-driven marketing
  • Data-driven marketing: Maturity level and common pitfalls

Taught by

getAbstract

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