Danny Sullivan on SEO

Offered By: LinkedIn Learning

Tags

Search Engine Optimization (SEO) Courses Machine Learning Courses Content Marketing Courses Search Engine Optimization Courses Technical SEO Courses Mobile SEO Courses

Course Description

Overview

LinkedIn Influencer Danny Sullivan introduces innovative SEO strategies to help you bolster your online presence.

Syllabus

Introduction

Welcome and introduction
What is SEO?

1. SEO Evolution

How search engines work
Content SEO
Technical SEO
Realistic SEO goals

2. Integrating SEO or Beyond Google

Connected SEO
Search strategies

3. How to Skill Up for SEO

How searches are performed today
Valuable skills
Keeping on top of trends

4. What Is Next in SEO

Mobile
Predictive search bots
Machine learning

Conclusion

Next steps

Bonus Q&A with Danny Sullivan

The core of SEO
Advice for beginners
Are keywords still important?
Is paid search devaluing SEO?
Ad blocking and SEO
Avoid a common pitfall
Are backlinks still important?
Direct answers and featured snippets
Cheating at SEO
Voice search's effect on SEO
About Search Engine Land

Taught by

Danny Sullivan

Related Courses

Writing for the Web
Open2Study Digital and Social Media Marketing
Salford Business School, University of Salford via iversity Digital Marketing Capstone
University of Illinois at Urbana-Champaign via Coursera Introduction to Google SEO
University of California, Davis via Coursera Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School via Coursera