Customer Service: Creating Customer Value

Learn how to define, create, and measure customer value.

Introduction

• What is customer value?

1. Understanding Customer Value

• Defining customer value
• Creating customer value
• Different ways to measure value

2. The Value Narrative

• Understanding value over price
• Reviewing your current messaging
• Reshaping your value narrative
• Different strokes for different folks
• The expectations gap

3. Advanced Customer Value

• Extracting customer value
• Current value vs. future value
• Low value to high value

Conclusion

• Next steps