Customer Insights and Consumer Analytics for Organizations: Concepts

Turn your customers into lifelong fans. Learn how to operationalize customer insights and consumer analytics to better understand and address your target audience's needs.

Introduction

• Climb inside your customer's mind
• Customer insights and analytics

1. Process Overview

• Process
• Strategy
• Design
• Implement
• Measure
• Governance

2. Outcomes

• Insights and understanding
• Loyalty
• Lower cost channels
• Performance improvement

3. Infrastructure

• Cloud computing
• Machine learning
• Business intelligence
• Natural language processing

4. Skills

• Executive level
• Advocating for the consumer
• Data science
• Analytical reasoning

5. Policies

• Data privacy
• Data security
• Data ethics

Conclusion

• Next steps