YoVDO

Customer Insights and Consumer Analytics for Organizations: Concepts

Offered By: LinkedIn Learning

Tags

Consumer Behavior Courses Data Science Courses Business Intelligence Courses Machine Learning Courses Cloud Computing Courses Data Privacy Courses Customer Loyalty Courses

Course Description

Overview

Turn your customers into lifelong fans. Learn how to operationalize customer insights and consumer analytics to better understand and address your target audience's needs.

Syllabus

Introduction
  • Climb inside your customer's mind
  • Customer insights and analytics
1. Process Overview
  • Process
  • Strategy
  • Design
  • Implement
  • Measure
  • Governance
2. Outcomes
  • Insights and understanding
  • Loyalty
  • Lower cost channels
  • Performance improvement
3. Infrastructure
  • Cloud computing
  • Machine learning
  • Business intelligence
  • Natural language processing
4. Skills
  • Executive level
  • Advocating for the consumer
  • Data science
  • Analytical reasoning
5. Policies
  • Data privacy
  • Data security
  • Data ethics
Conclusion
  • Next steps

Taught by

Chris DallaVilla

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