Customer Experience: Creating Customer Personas

Offered By: LinkedIn Learning

Tags

Customer Service Courses Market Research Courses Customer Personas Courses Customer Experience Courses Employee Onboarding Courses

Course Description

Overview

Learn how to create customer personas to help you better connect with your customers and drive more sales.

Syllabus

Introduction

What customer personas are and why you need them

1. Customer Personas: What They Are and Aren’t

Four big mistakes with customer personas

2. Creating Customer Personas

Start with a journey map
Step one: Conduct research
Step two: Identify your customer motivations and pain points
Step three: Name and personify your customers

3. Get the Most Out of Customer Persona Research

The moment of truth
Onboard new hires using personas

Conclusion

Start, stop, continue exercise

Taught by

Myra Golden

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