Crowdfunding Campaigns for Independent Film

Learn strategies to successfully plan, design, and execute a crowdfunding campaign for your independent film.

Introduction

• Welcome
• My crowdfunding campaigns

1. Crowdfunding Today

• What is crowdfunding?
• Why crowdfund?
• Types of crowdfunding
• Recommended crowdfunding platforms
• Continuous crowdfunding platforms
• An equity crowdfunding platform

2. Campaign Planning

• Before you decide to crowdfund
• Finding and researching your audience
• Enlisting help
• Campaign length and multiple campaigns

3. Breaking Down Your Budget

• The importance of a complete film budget
• What should your funding goal be?

4. Creating a Campaign Video

• The importance of your pitch video
• Creating a proof of concept and finding a hook
• Production values and length
• Video Case Study: The Broken Continent
• Video Case Study: Of Dice and Men

5. Crafting Your Campaign Page

• Compelling visuals
• Campaign content guidelines
• Campaign transparency and building trust

6. Rewards and Perks

• Perk guidelines
• Digital rewards
• Physical rewards
• Experiences and other perks
• Designing and pricing your perk levels

7. Running Your Campaign

• Kicking it off and closing it out
• Using social media and other market outlets
• The importance of updates
• The dreaded lull

8. Following Through

• Perk fulfillment strategies
• Keeping your contributors happy

Conclusion

• Wrap up and further resources