Crisis Communication

Prepare your organization to communicate to key audiences in the event of a crisis that impacts your business or brand.

Introduction

• Prepare for crisis communication

1. Understanding Crisis Response

• Defining crisis
• Responding quickly and confidently

2. Notifying Your Audience

• Identifying your different audiences
• Deciding how to contact your audiences
• Assessing communication resources

3. Assembling a Core Crisis Communication Team

• Identifying crisis team members
• Establishing a chain of command
• Appointing a crisis communication leader
• Appointing a spokesperson
• Establishing a crisis command center

4. Developing Statements

• Gathering proactive statements
• Developing hold statements
• Developing reactive statements
• Apologizing during a crisis
• Avoiding common crisis response mistakes

5. Post-Crisis Evaluation

• Reviewing your crisis response
• Releasing a post-crisis assessment

Conclusion

• Proactive crisis planning