Creating Illustrative Design

Learn the full process of illustrative design, from preparation to finalizing.

Introduction

• The process of creating illustrative designs
• What is illustrative design?

1. Creative Preparation

• Define the theme and subject matter
• Define a style
• Gather reference material

2. Drawing Designs

• Deductive drawing
• Thumbnail drawing
• Rough drawing process
• Refined drawing

3. Build and Color Vector Art

• Free-form building
• Shape building
• Subtle rounding and art direction
• Drawing shading and detail
• Coloring with tonal families

4. Finalizing Designs

• Paring type with design
• Simplifying design to one color
• Presenting designs to clients
• Additional examples of illustrative design

Conclusion

• Goodbye