Creating Effective Video Product Shots

Explore the basics of creating video product shots, with tips and techniques to wow your clients and highlight creative elements that fit your project.

Introduction

• What is in this course

1. Things to Consider First

• Know your product
• Know your target demographic
• Know your marketplace

2. Creating Product Shots in the Studio

• Live-action vs. tabletops in a studio
• Building a home studio
• Choosing a background
• Tips and tricks when shooting products in a studio

3. Adding Movement to the Products

• What is the product’s size and shape?
• Shooting product shots with a turntable
• Why use a hand model?
• When to use stop motion

4. Adding Movement to Your Camera

• Adding movement when using a tripod
• Adding movement when using sliders
• Adding movement when using jibs

5. What to Shoot Product Shots With?

• What camera should you use?
• Using prime lenses
• Using zoom lenses
• Using macro lenses

6. Tricks for Shooting Product Shots

• Shooting the products upside down
• Shooting products in reverse
• Shooting products in slow motion
• Speed ramping
• Shooting products with green screen

7. Lighting Product Shots

• Basic lighting setup for products shots
• Reflections in products shots
• Moving lights instead of the products or camera

Conclusion

• Goodbye