YoVDO

Creating Brand Identity Assets

Offered By: LinkedIn Learning

Tags

Branding Courses Graphic Design Courses Presentation Skills Courses Typography Courses Logo Design Courses Color Theory Courses

Course Description

Overview

Learn about the design and delivery process for a brand identity project.

Syllabus

Introduction
  • Welcome
  • How to use exercise files
  • How to send feedback
1. Core Concepts
  • Branding vs. identity vs. logo
  • Exploring effective brand identities
  • Branding courses at lynda.com
2. Presenting Your Deliverables
  • Exploring common branding assets
  • Developing a logo guide
  • Developing a color guide
  • Developing a typography guide
  • Assembling your brand identity documentation
3. Delivering the Final Product
  • Exploring file formats for your assets
  • Things you should check on before delivery
  • Exploring where to host your deliverables
  • Archiving your projects
Conclusion
  • Goodbye

Taught by

Justin Seeley

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