Creating Brand Identity Assets

Offered By: LinkedIn Learning

Tags

Branding Courses Graphic Design Courses Presentation Skills Courses Typography Courses Logo Design Courses Color Theory Courses

Course Description

Overview

Learn about the design and delivery process for a brand identity project.

Syllabus

Introduction

Welcome
How to use exercise files
How to send feedback

1. Core Concepts

Branding vs. identity vs. logo
Exploring effective brand identities
Branding courses at lynda.com

2. Presenting Your Deliverables

Exploring common branding assets
Developing a logo guide
Developing a color guide
Developing a typography guide
Assembling your brand identity documentation

3. Delivering the Final Product

Exploring file formats for your assets
Things you should check on before delivery
Exploring where to host your deliverables
Archiving your projects

Conclusion

Goodbye

Taught by

Justin Seeley

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