Creating Brand Identity Assets

Learn about the design and delivery process for a brand identity project.

Introduction

• Welcome
• How to use exercise files
• How to send feedback

1. Core Concepts

• Branding vs. identity vs. logo
• Exploring effective brand identities
• Branding courses at lynda.com

2. Presenting Your Deliverables

• Exploring common branding assets
• Developing a logo guide
• Developing a color guide
• Developing a typography guide
• Assembling your brand identity documentation

3. Delivering the Final Product

• Exploring file formats for your assets
• Things you should check on before delivery
• Exploring where to host your deliverables
• Archiving your projects

Conclusion

• Goodbye