YoVDO

Creating an Online Video Ad: 2 Editing, Uploading, and Marketing

Offered By: LinkedIn Learning

Tags

Video Editing Courses Social Media Marketing Courses Audio Editing Courses Online Advertising Courses Visual Effects Courses Post-Production Courses Color Correction Courses Facebook Ads Courses Instagram Ads Courses

Course Description

Overview

Create online video ads for social media platforms like Facebook and Instagram. Part two of our training covers editing, uploading, and marketing your videos.

Syllabus

Introduction
  • Online video ad post-production wrap up
1. Edit Your Online Ad
  • Fundamentals of video editing
  • Watch your video and take notes
  • Import video clips
  • Organize files
  • Assemble a rough edit: Dialogue
  • Assemble a rough edit: B-roll
  • Trim clips and fine-tune
  • Work with audio: Deal with bad audio
  • Work with audio: Monitor levels
  • Export a review copy and get feedback
2. Add FX and Graphics
  • Transitions
  • Incorporate effects
  • Titles
  • Adjust color
3. Upload and Market
  • Export and upload your video
  • Captions
  • Clickable overlay graphics
  • Review your video ad's objectives
  • Marketing strategies: Part 1
  • Marketing strategies: Part 2
  • Measure your video's success
  • Learn from your ad's strengths and weaknesses
Conclusion
  • Next steps

Taught by

Nick Harauz

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