Creating an Online Video Ad: 2 Editing, Uploading, and Marketing

Create online video ads for social media platforms like Facebook and Instagram. Part two of our training covers editing, uploading, and marketing your videos.

Introduction

• Online video ad post-production wrap up

1. Edit Your Online Ad

• Fundamentals of video editing
• Watch your video and take notes
• Import video clips
• Organize files
• Assemble a rough edit: Dialogue
• Assemble a rough edit: B-roll
• Trim clips and fine-tune
• Work with audio: Deal with bad audio
• Work with audio: Monitor levels
• Export a review copy and get feedback

2. Add FX and Graphics

• Transitions
• Incorporate effects
• Titles
• Adjust color

3. Upload and Market

• Export and upload your video
• Captions
• Clickable overlay graphics
• Review your video ad's objectives
• Marketing strategies: Part 1
• Marketing strategies: Part 2
• Measure your video's success
• Learn from your ad's strengths and weaknesses

Conclusion

• Next steps