Creating an Online Video Ad: 1 Writing, Production, and Shooting

Online video ads are essential for any business. Learn how to write, produce, and shoot a professional online video ad.

Introduction

• A new horizon for online video advertising
• The final products

1. Basics of Online Video Advertising

• A brief history of online video
• Growth of online video ads
• Effectiveness of online video advertising
• Decide on social media platforms to target
• Different types of video ads
• Different types of video styles
• Key performance indicators

2. Write an Online Video Ad

• Know your audience and influencers
• Research the competition
• Working within your limitations
• Decide on your personal style and brand
• Make your script conversational
• Working with an ad script outline
• Notes, storyboards, keywords, and calls to action
• Breaking down your shoot day

3. Shoot an Online Video Ad

• You can't always fix it in post
• Choose your camera and equipment
• Scout your location
• Prep your talent
• Compose your shots
• Lighting your shots
• The importance of audio
• Put it all together: The interview
• Be prepared: On location
• Back up your footage

Conclusion

• The final products
• Next steps