Creating a PSA Commercial

Peek behind the scenes at the production of a real-world TV commercial. Learn what it takes to plan, shoot, and edit a public service announcement for broadcast and the web.

Introduction

• Welcome
• What you should know before watching this course
• Using the exercise files

1. Meet the Project and Team

• The creative brief
• Meet the crew
• Scope of work

2. Pre-Production

• The kickoff session
• Writing the treatments
• Writing the script
• Building a two column script
• Casting actors
• Running a casting session
• Scouting for locations
• Building a shooting schedule
• Creating the budget
• Bundling paperwork for client and crew

3. Production

• Essential equipment
• Ordering the scenes for shooting
• Shooting the living room scene
• Shooting the hallway scene
• Shooting the child's bedroom
• Shooting the parents' bedroom
• Shooting the exterior scene
• Shooting the night kitchen scene
• Shooting the day kitchen scene
• Strategies for load out

4. Post-Production

• Organizing the footage for edit
• Selectively retiming footage
• Color grading day for night
• Color grading for mood
• Fixing a bad reflection
• Compression for delivery

Conclusion

• Summary