Content Strategy for Marketers
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.
Syllabus
Introduction
- Content strategy: The nuts and bolts
- Auditing your current marketing efforts
- Selecting your primary content goals
- Researching your audience as you build your content strategy
- Surveying your audience as you build your content strategy
- Assessing content channels for your strategy
- Content for increasing brand awareness
- Content for building brand community
- Content for improving brand authority
- Content for generating leads
- Matching objectives to metrics in your content strategy
- Working with relevant teams: SEO, email, and others
- Building your content framework
Taught by
Amanda Milligan
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