YoVDO

Content Strategy for Marketers

Offered By: LinkedIn Learning

Tags

Search Engine Optimization (SEO) Courses Email Marketing Courses Content Marketing Courses Lead Generation Courses Content Strategy Courses Brand Awareness Courses

Course Description

Overview

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Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.

Syllabus

Introduction
  • Content strategy: The nuts and bolts
1. Identifying Your Content Objectives
  • Auditing your current marketing efforts
  • Selecting your primary content goals
2. Discovering Where Your Audience Is Online
  • Researching your audience as you build your content strategy
  • Surveying your audience as you build your content strategy
  • Assessing content channels for your strategy
3. Building a Content Strategy Based on Objectives and Audience
  • Content for increasing brand awareness
  • Content for building brand community
  • Content for improving brand authority
  • Content for generating leads
4. Measuring the ROI of Your Content Strategy
  • Matching objectives to metrics in your content strategy
  • Working with relevant teams: SEO, email, and others
Conclusion
  • Building your content framework

Taught by

Amanda Milligan

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