Content Strategy for Marketers

Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.

Introduction

• Content strategy: The nuts and bolts

1. Identifying Your Content Objectives

• Auditing your current marketing efforts
• Selecting your primary content goals

2. Discovering Where Your Audience Is Online

• Researching your audience as you build your content strategy
• Surveying your audience as you build your content strategy
• Assessing content channels for your strategy

3. Building a Content Strategy Based on Objectives and Audience

• Content for increasing brand awareness
• Content for building brand community
• Content for improving brand authority
• Content for generating leads

4. Measuring the ROI of Your Content Strategy

• Matching objectives to metrics in your content strategy
• Working with relevant teams: SEO, email, and others

Conclusion

• Building your content framework