Content Marketing: ROI

Learn how to establish goals and metrics for your content marketing, calculate ROI, develop assets to drive results, and effectively report campaign progress to stakeholders.

Introduction

• Why calculate ROI of content marketing

1. Establishing Content Marketing Goals

• Determine content marketing goals with stakeholders
• Align metrics to content marketing goals
• Set up content marketing performance benchmarks
• Define timeframes for measurement

2. How to Calculate Content Marketing ROI

• The content marketing ROI formula
• Content marketing ROI calculation example
• Calculation example: Comparing ROI across tactics

3. Creating Content to Drive Results

• Deciding on content types
• Aligning content with buyer phase
• Determining distribution channels for content
• Campaign attribution models to consider

4. Reporting Campaign Performance

• Tools to track campaign progress
• Useful vs. relevant metrics
• Adjusting campaign variables

Conclusion

• Calculating ROI on content campaigns