Content Marketing: Podcasting for Business

Offered By: LinkedIn Learning

Tags

Content Marketing Courses Podcasting Courses Content Strategy Courses Audience Engagement Courses Audio Production Courses

Course Description

Overview

Use podcasting to achieve your content marketing goals. Learn how to create, publish, and promote a new podcast.

Syllabus

Introduction

Welcome
What makes a podcast great?

1. Getting Started

Tailoring your podcast to customers' needs
Assessing your podcasting resources and budget
Selecting your podcast theme, format, and host
Building a podcasting team

2. Setting Up Your Podcast

Choosing the right equipment for your podcast
Podcast editing, production, hosting, and publication
Creating your podcast content calendar

3. Recording and Production

Podcast guest research and prep
Recording and producing the pilot

4. Marketing Your Podcast

Promoting your podcast
Measuring success

Conclusion

Next steps

Taught by

Martin Waxman

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