YoVDO

Content Marketing: Podcasting for Business

Offered By: LinkedIn Learning

Tags

Content Marketing Courses Podcasting Courses Content Strategy Courses Audience Engagement Courses Audio Production Courses

Course Description

Overview

Use podcasting to achieve your content marketing goals. Learn how to create, publish, and promote a new podcast.

Syllabus

Introduction
  • Welcome
  • What makes a podcast great?
1. Getting Started
  • Tailoring your podcast to customers' needs
  • Assessing your podcasting resources and budget
  • Selecting your podcast theme, format, and host
  • Building a podcasting team
2. Setting Up Your Podcast
  • Choosing the right equipment for your podcast
  • Podcast editing, production, hosting, and publication
  • Creating your podcast content calendar
3. Recording and Production
  • Podcast guest research and prep
  • Recording and producing the pilot
4. Marketing Your Podcast
  • Promoting your podcast
  • Measuring success
Conclusion
  • Next steps

Taught by

Martin Waxman

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