Content Marketing: Distribution Strategy

Offered By: LinkedIn Learning

Tags

Digital Marketing Courses Content Marketing Courses Data Analytics Courses Audience Targeting Courses

Course Description

Overview

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Learn about content distribution strategies, including tools to support implementation.

Syllabus

Introduction

Content distribution strategies for marketers

1. Creating Content Worth Spreading for Marketing Success

Identifying what content people want
Surfacing existing content opportunities
Confirming your pillar content for repurposing
Ensuring content channel and audience alignment

2. Using Content Distribution and Repurposing Strategies

Content distribution mapping
Content repurposing for marketing success
Content resharing for marketing success
Defining your content marketing distribution engine
Analyzing data for insights

Conclusion

Commence distribution

Taught by

Ross Simmonds

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