Content Marketing: Distribution Strategy

Learn about content distribution strategies, including tools to support implementation.

Introduction

• Content distribution strategies for marketers

1. Creating Content Worth Spreading for Marketing Success

• Identifying what content people want
• Surfacing existing content opportunities
• Confirming your pillar content for repurposing
• Ensuring content channel and audience alignment

2. Using Content Distribution and Repurposing Strategies

• Content distribution mapping
• Content repurposing for marketing success
• Content resharing for marketing success
• Defining your content marketing distribution engine
• Analyzing data for insights

Conclusion

• Commence distribution