Consulting Foundations: The Concept of Value

Consultants: Learn how to maximize the value you create for clients and connect that value to your pricing and services.

Introduction

• What is value, really?

1. Value-Oriented Consulting

• Defining value-based pricing
• Value is key to the success of your practice

2. Identifying Sources of Value

• Understanding your unique value proposition
• The four types of value to offer clients
• Understanding what your clients value

3. Value-Based Pricing

• Developing value-based options for your clients
• When you shouldn’t focus your pricing on value
• Packaging your value for passive income

4. Overcoming Challenges

• How to avoid being seen as a commodity
• How to determine the value of custom consulting
• How to move beyond hourly
• 10 questions to unearth value with clients

Conclusion

• Next steps