Connecting with Your Audience Using Video

Learn about how to gain confidence on video and tell your story effectively—two essential skills to build a strong online presence and turn your audience into a thriving community.

Introduction

• Use video to connect with your viewers and build your brand
• Why should I use video?

1. How to Look Comfortable on Camera

• Looking great on video—how we feel on camera
• Looking great on camera—express yourself
• Keeping it conversational
• Changing location adds interest to your videos

2. How to Tell Your Story

• Your amazing story needs to be heard
• How to tell your story on LinkedIn
• Modulate your voice to improve your storytelling

3. How to Make a Great Video on Your Own

• Shoot awesome video—with the camera you already have
• Editing your videos on your phone
• Create great audio for your videos
• Caption your videos for higher engagement
• Great lighting on a budget
• Equipment to level up your production quality

Conclusion

• Bringing it all together