Communicating Change in an Enterprise-Wide Transformation

Learn about how to develop a communication strategy that is intentional and strategic while building a set of practical tools to lead change in a successful enterprise-wide transformation.

Introduction

• Lead transformations with powerful communication
• What is transformation?
• Common communication mistakes

1. Know Your Stakeholders

• Designing a stakeholder analysis
• Getting to know your stakeholders

2. Getting Alignment on Your Communications Message

• What is the problem?
• What is the solution?
• What is the strategy?
• What is the outcome?

3. Execute Communications Effectively

• Developing your communication strategy
• Communication governance
• Writing and tracking your communication plan

Conclusion

• Next steps