Color Trends

Embrace the power of the universal language: color. Learn how to use the 2020 Pantone color of the year—Classic Blue—and other color trends in your designs.

Introduction

• Color is more than a trend
• How color trends are useful
• New year, new hue!

1. 2020

• 2020 color of the year: Classic Blue
• Emotions linked to Classic Blue
• Classic Blue in industry
• Classic Blue in marketing
• Best practices for using Classic Blue
• Other color trends in 2020

2. 2021

• 2021 colors of the year: Illuminating and Ultimate Gray
• Emotions linked to Illuminating and Ultimate Gray
• Illuminating and Ultimate Gray in industry
• Illuminating and Ultimate Gray in marketing
• Best practices for using Illuminating and Ultimate Gray
• Other color trends in 2021

3. 2022

• 2022 color of the year: Veri Peri
• Emotions linked to Veri Peri
• Veri Peri in industry
• Veri Peri in marketing
• Best practices for using Veri Peri
• Other color trends in 2022

4. 2023

• 2023 color of the year: Viva Magenta
• Emotions linked to Viva Magenta
• Viva Magenta in industry
• Viva Magenta in marketing
• Best practices for using Viva Magenta
• Other color trends in 2023

5. 2024

• 2024 color of the year: Peach Fuzz
• Emotions linked to Peach Fuzz
• Peach Fuzz in industry
• Peach Fuzz in marketing
• Best practices for using Peach Fuzz
• Other trends in 2024

Conclusion

• More resources