Collaborative Design: Vision and Strategy

Successful projects involve collaboration with clients. Learn how attentive listening, thoughtful questions, and a clear process can lead to a unified plan for your designs.

Introduction

• Welcome
• About the series

1. The Successful Ingredients for Effective Collaboration

• Why collaborate?
• Achieving better solutions and happier clients
• Deepening your business positioning
• Establishing the right environment for collaboration

2. Co-Creating the Design Brief

• Creating a common vision
• Asking better questions
• Start with the customer
• Defining your vision
• Digging into the deeper why
• Articulating the key message
• Understanding your client's positioning
• Measuring success
• Planning for the future
• Putting it all together

3. Common Pitfalls

• Misidentifying the customer base
• Misunderstanding customer psychology
• Setting nonspecific goals
• Settling for surface-level answers

4. Documenting and Sharing

• Documenting the strategic brief
• Carrying the strategic brief throughout the process

Conclusion

• Next steps