Cold Calling Business Leaders

Optimize your cold-calling approach. Get strategies that can help you confidently sell to CEOs, department heads, and other senior business sales prospects.

Introduction

• Cold calling
• What is a business leader?
• Why call a business leader?
• The rules of selling to business leaders
• Wrap up

1. Personality Color Types

• Introduction
• Personality colors theory
• Red personalities
• Yellow personalities
• Blue personalities
• Green personalities
• Cross-types
• Wrap up

2. Calling Different Job Titles

• Introduction
• Gatekeepers
• Business owners
• Managing directors and CEOs
• Department leaders
• Wrap up

3. Approaching Business Leaders

• Introduction
• Find direct routes
• Using disarming honesty and humor
• Earning the sale
• Assertive tone of voice
• Gap selling
• My tricks and tips
• Wrap up

4. Dealing with Business Leaders

• Introduction
• Next actions
• Taking ownership of tasks
• Wrap up

Conclusion

• Congratulations!