CMO Foundations: Working with Leadership and Board-of-Directors

Learn to thrive at the C-level and move beyond the marketing department by building better relationships with the C-suite, CEO, and board of directors.

Introduction

• I made it to the C-suite. Now what?

1. Managing Sideways

• The three roles of the CMO
• Building trust among peers
• Getting your expertise heard

2. Managing Up

• What the CEO wants from marketing
• Mistakes CMOs make with the CEO
• Bouncing back from a C-level setback
• How to get the resources you need
• How to expand your influence

3. Managing Way Up

• How to present to the board of directors
• Managing a meeting with a board member
• Turning a meeting with a board member into a relationship

4. Moving on Up

• Moving from CMO to CEO
• Moving from CMO to board member

5. Real Advice for CMOs

• Executive presence for the CMO
• Advice from real CMOs in the trenches
• Next steps