CMO Foundations: Measuring Marketing Effectiveness (ROI)

Offered By: LinkedIn Learning

Tags

Return on Investment Courses Key Performance Indicators Courses Customer Lifetime Value Courses

Course Description

Overview

Learn how to measure your marketing effectiveness. Use metrics to understand your ROI and make real-time course corrections to your marketing plan.

Syllabus

Introduction

Measuring your market effectively
What you should know

1. Defining Marketing Metrics

Why measuring marketing performance is important
Understanding types of marketing metrics
Selecting the right marketing metrics

2. Understanding How Metrics Work

Measuring share of market
Measuring customer profitability
Measuring product and service performance
Measuring channel performance
Measuring pricing performance
Measuring customer lifetime value (CLV)
Measuring communications performance

3. Launching Your Metrics Dashboard

Using your metrics dashboard
Communicating dashboard results
Key performance indicators (KPIs)

Conclusion

Next steps: Measuring you, the CMO

Taught by

Drew Boyd

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