CMO Foundations: Become an Effective CMO

Learn how to become an effective marketing leader, face the challenges of modern marketing, and win over stakeholders. If you interact with CMOs, learn how they think and thrive.

Introduction

• Welcome
• Today's modern CMO

1. Tackle Modern Marketing Hurdles

• The messaging maelstrom
• The growth gap
• Avoiding CMO extinction
• CMO budget barriers

2. The CMO Toolkit

• Successful marketing planning
• A pragmatist’s modern marketing plan
• Modern marketing team essentials

3. Build Influence and Impact

• Meeting board expectations
• The CMO and the CEO
• Marketing and sales alignment
• The CIO CMO alliance
• Uncovering hidden value with your CFO
• The outside game

4. The Super CMO

• The super CMO
• The future CMO