Business-to-Business Sales
Offered By: LinkedIn Learning
Course Description
Overview
Explore basic skills and prospecting strategies to become a highly successful B2B salesperson.
Syllabus
Introduction
- What does modern B2B sales look like?
- Defining B2B sales
- Identifying the skills for B2B sales success
- B2B selling in a post-pandemic world
- Collaborating with your colleagues in B2B sales
- Dealing with rejection in B2B sales
- Defining your “best customer”
- Building relationships with prospects: Tools and tactics
- Evaluating prospect for key qualities
- Ensuring a great initial B2B prospect meeting
- Anticipating, responding to, and following up on objections
- Gaining conceptual agreement
- Closing the B2B sales deal
- Building B2B sales goals
- Handling missed sales goals
- Continuing to hone your B2B sales skills
Taught by
Robbie Kellman Baxter
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