Business Fundamentals for Customer Success Managers

Offered By: LinkedIn Learning

Course Description

Overview

This course contains key information on business management for customer success professionals. It explains how businesses create value, as well how they are organized and managed.

Syllabus

1. How Businesses Generate Value

Overview of how businesses generate value
CSMs and business awareness
Why businesses exist
How businesses create value for owners
Who else businesses create value for
How expenditure and profits are calculated
Customer segments and value propositions

2. Fundamentals of Business Management

How businesses work: Organization
How businesses work: Capabilities
Principles of business management: Drivers for change
How businesses work: Strategy formulation
The business motivation model (BMM)

Taught by

PracticalCSM

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