Business Financials Explained

Explore common misperceptions about financial planning, learn about different revenue and cost projection models, and use worksheets to build the statements that matter most.

Introduction

• Run a small business successfully

1. Business Financials in a Nutshell

• Justify your financials—don't guesstimate
• How financials make or break small businesses
• The path to small business financial success
• Why investors care about your financials

2. Financial Planning Roadblocks

• Why some small businesses fail
• Typical financial challenges of entrepreneurs
• Establishing financial resolve for your business

3. Creating Your Financial Plan

• Top-down financial projections explained
• Bottom-up financial projections explained
• Advantages and disadvantages of top-down vs. bottom-up financials
• Revenue models for financial planning explained
• Four types of financial statements for small businesses
• Are your financials believable?