Business Development: Strategic Planning
Offered By: LinkedIn Learning
Course Description
Overview
Use strategic planning to develop your business. Learn how to clearly define your vision and goals, create strategic initiatives, and implement your plan.
Syllabus
Introduction
- Introduction to business development strategies
- What is business development strategic planning?
- The impact of business development strategic planning
- Getting clarity on the vision, mission, and values
- Skills for developing a business development strategic plan
- Design the team to build a business development strategic plan
- Tools to develop the business development strategic plan
- Defining your vision, mission, and values
- Identifying your ideal customer profile
- Competitive analysis for strategic planning
- Environmental scans for strategic planning
- Goals: Long term
- Understand your current state: SWOT and Seeds, Weeds, Needs
- Designing your action plans for strategic planning
- Measurement, milestones, and accountability for a strategic plan
- Keeping your strategic plan agile and relevant
- Five pitfalls of business development strategic planning
- What comes next for business development strategic planning
Taught by
Meridith Powell
Related Courses
Foundations of Business StrategyUniversity of Virginia via Coursera Gestão para a Aprendizagem: Módulo Gestão Estratégica
Fundação Lemann via Coursera Idea Generation Methods
Karlsruhe Institute of Technology via iversity Responsive Website Development and Design Capstone
University of London International Programmes via Coursera Career Success Project
University of California, Irvine via Coursera