Business Development Foundations

Learn what business development is, where it fits into your organizational strategy, how to set up and manage a BD team, and how to scale it within your organization.

Introduction

• Business development: Your next career?

1. Overview of Business Development: What Is It?

• How to define business development
• The purpose of business development
• How business development is unique from other functions
• Case study: The role of business development at Pfizer

2. Getting a Job in Business Development

• Variations in the business development roles
• The skills and personality requirements for business development
• Interviewing for a business development role
• Career opportunities beyond business development
• Case study: Transitioning from sales to business development

3. Thriving in a Business Development Role

• Setting and understanding expectations
• Measuring business development performance
• Setting boundaries in business development

4. Business Development Across the Organization

• The lifecycle of a business development partnership
• Building strong partnerships with cross-functional teams
• Making business development relevant at the C-level
• Case study: Snowflake

Conclusion

• Next steps