Business Analytics: Sales Data

Offered By: LinkedIn Learning

Course Description

Overview

Get more value from your organization's sales data. Discover how to use business analytics tools and techniques to create actionable insights, generate more leads, and close more deals.

Syllabus

Introduction

Generating sales insights

1. Sales Data 101

Tools to track sales data
Common challenges
Sales metrics to study
Using data source maps
How data is structured

2. Effective Sales Analysis

Tools for studying your data
Building a PivotChart in Excel
Data visualization basics
Sales dashboard
Reporting infrastructure
Sales and marketing dashboard

3. Types of Sales Analysis

Type of sales analysis
Identifying seasonality
Categorical analysis
Regional analysis

4. Tools to Analyze Sales Data

Sales analysis with Google Analytics
Sales analysis with Tableau
Sales analysis with Power BI

5. Additional Resources

Tableau forums
Utilizing Reddit
Watching YouTube

Conclusion

Time to analyze

Taught by

John David Ariansen and Madecraft

Related Courses

Business Metrics for Data-Driven Companies
Duke University via Coursera Big Data: Data Visualisation
Queensland University of Technology via FutureLearn Creating Dashboards and Storytelling with Tableau
University of California, Davis via Coursera Explaining Your Data Using Tableau
University of California, Davis via Coursera Visual Analytics with Tableau
University of California, Davis via Coursera