Business Analytics: Marketing Data

Get more value from your organization's sales data. Discover how to use business analytics tools and techniques to create actionable insights, generate more leads, and close more deals.

Introduction

• Gaining marketing insights

1. Intro to Marketing Data

• The value of data
• Common challenges
• Data source map
• Types of analysis

2. Marketing Data Metrics and Goals

• Tools for studying your data
• Metrics to track
• Goals in Google Analytics

3. Utilizing Data Visualization

• Data visualization basics
• Reporting infrastructure
• Marketing dashboard

4. Evaluating Your Marketing

• Key performance indicators
• Click-through rates
• Open rates
• Finding insights in dashboards

5. Resources for Business Analytics

• Engaging with community forums
• Utilizing Reddit
• Watching YouTube

Conclusion

• Time to analyze