Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics

Learn about the three types of data analytics used to analyze past business performance: descriptive, exploratory, and explanatory analytics.

Introduction

• Getting started with business analytics
• What is business analytics (BA)?
• Business analytics compared
• Stages of business analytics
• Business analytics process
• Course use cases

1. Descriptive Analytics (DEA)

• DEA definition
• DEA tools and techniques
• DEA use case
• DEA best practices

2. Exploratory Analytics (EDA)

• EDA definition
• EDA tools and techniques
• EDA use case
• EDA best practices

3. Explanatory Analytics (EPA)

• EPA definition
• EPA tools and techniques
• EPA use case
• EPA best practices

4. Emerging Trends in Business Analytics

• Advanced visualizations
• Data discovery
• Augmented analytics
• Generative AI

Conclusion

• Continuing on with business analytics