Building Your Marketing Technology Stack

Learn how to build your business's marketing technology (martech) stack, regardless of size, to more easily attract and retain customers.

Introduction

• How to get started with marketing technology (MarTech)

1. Marketing Technology (MarTech) Basics

• What is a MarTech stack?
• Outline your goals for a MarTech stack
• MarTech in small business and enterprise

2. How to Build a MarTech Stack

• Conduct a MarTech stack audit
• Explore core MarTech applications for your business
• Select the right MarTech applications

3. How to Select New MarTech

• When to consider additional MarTech tools
• Categories of MarTech tools and platforms
• MarTech vendor evaluation and selection

4. MarTech ROI: Get the Most Out of Your Tech Stack

• Ensure proper MarTech usage and adoption
• Create a MarTech training and onboarding program
• How to measure MarTech effectiveness

Conclusion

• Continue to develop your MarTech stack and team expertise