YoVDO

Building Online Communities

Offered By: LinkedIn Learning

Tags

Community Engagement Courses Digital Marketing Courses Social Media Marketing Courses Content Creation Courses Brand Building Courses Customer Loyalty Courses Hashtags Courses

Course Description

Overview

Discover how to build an online community for your business. Get tips for engaging loyal customers and fans on social media and building active, vibrant groups.

Syllabus

Introduction
  • Online community building
  • Why build your communities online?
1. Planning for Building a Community Online
  • Marketing demographics of your community
  • Time needed for community building
  • Which social platform is best
  • Visual aspects of the online community
  • How to start a community from scratch
  • How to revive an older community
2. Content Creation for Online Communities
  • Create a content calendar
  • Promoting your community via podcast
  • Leveraging guest contributors
3. Building Engagement in Online Communities
  • How to create webinars or online meetups
  • Community-focused live events or meetups
  • Hashtags and online discussion
  • Follow up with your community
4. Giving Back to Your Community
  • Giving back to your community

Taught by

Goldie Chan

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