Building Online Communities
Offered By: LinkedIn Learning
Course Description
Overview
Discover how to build an online community for your business. Get tips for engaging loyal customers and fans on social media and building active, vibrant groups.
Syllabus
Introduction
- Online community building
- Why build your communities online?
- Marketing demographics of your community
- Time needed for community building
- Which social platform is best
- Visual aspects of the online community
- How to start a community from scratch
- How to revive an older community
- Create a content calendar
- Promoting your community via podcast
- Leveraging guest contributors
- How to create webinars or online meetups
- Community-focused live events or meetups
- Hashtags and online discussion
- Follow up with your community
- Giving back to your community
Taught by
Goldie Chan
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