YoVDO

Building Customer Loyalty

Offered By: LinkedIn Learning

Tags

Customer Loyalty Courses Customer Relationship Management Courses Brand Management Courses Customer Retention Courses Customer Experience Courses Customer Satisfaction Courses Customer Engagement Courses Customer Lifetime Value Courses Loyalty Programs Courses

Course Description

Overview

Build customer loyalty. Learn how to identify and retain your most valuable customers and keep them loyal for life.

Syllabus

Introduction
  • Why is loyalty so critical?
1. What Is Customer Loyalty?
  • What is customer loyalty?
  • Three important customer loyalty questions
2. The Customer Loyalty Loop
  • Four stages of the customer loyalty loop
  • Stage one: Imagination before persuasion
  • Stage two: Conversion not coercion
  • Stage three: Experience choreography
  • Stage four: Happily ever after
3. Loyalty Implementation
  • Building your loyalty action plan
  • Building a customer loyalty program
  • Enhance your loyalty action plan with generative AI
Conclusion
  • Next steps

Taught by

Noah Fleming

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