Building Customer Loyalty

Offered By: LinkedIn Learning

Tags

Customer Loyalty Courses Customer Relationship Management Courses Brand Management Courses Customer Retention Courses Customer Experience Courses Customer Satisfaction Courses Customer Engagement Courses Customer Lifetime Value Courses Loyalty Programs Courses

Course Description

Overview

Build customer loyalty. Learn how to identify and retain your most valuable customers and keep them loyal for life.

Syllabus

Introduction

Why is loyalty so critical?

1. What Is Customer Loyalty?

What is customer loyalty?
Three important customer loyalty questions

2. The Customer Loyalty Loop

Four stages of the customer loyalty loop
Stage one: Imagination before persuasion
Stage two: Conversion not coercion
Stage three: Experience choreography
Stage four: Happily ever after

3. Loyalty Implementation

Building your loyalty action plan
Building a customer loyalty program
Enhance your loyalty action plan with generative AI

Conclusion

Next steps

Taught by

Noah Fleming

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